Pay Per Click (PPC) Marketing

The digital marketing tides are shifting and many companies are looking for fast, effective ways to position their brands in front of high-converting customers. Increase your search engine visibility and get immediate results with Thrive Internet Marketing Agency’s PPC management services.

 

Make the Right Decisions for Your Brand With PPC Advertising

 

Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.

Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.

Major challenges online companies face:

  • Increased competition
  • The surge in ad blockers
  • Strict industry regulations
  • Changing customer demands
  • High digital ad spending
  • Varying market standards
  • Elusive consumers

What Are the Different Types of PPC Ads?

There are various types of pay per click ads available, depending on your goals:

Search Ads

Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay-per-click ads are suitable for short sales cycles or one-time campaign promotions. Our pay-per-click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.

Social Ads

The fastest-growing segment of pay-per-click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn, and Twitter. They are programmed to reach prospects based on their hobbies, networks, and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly targeted customers.

Google Shopping Ads

Google Shopping ads are suitable for websites with a large volume of products. These PPC ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERP before they even click onto anyone’s website. This means every click you are paying for has a higher chance of converting, assuming your target customers have already explored all product offerings on Google Shopping ads. Our PPC agency recommends Google Shopping to eCommerce businesses aiming to reach customers with clear buying intent.

Display Ads

Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers

Remarketing Ads

Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments. Our PPC marketing firm uses smart PPC ad formats and extensions to produce significant results with your PPC campaign.

In-stream Ads

In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos, and video partners on Display Network. YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.

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